Apple Explains Why Personalized Siri Features Have Still Yet to Launch
In a WWDC interview with Tom's Guide editor-in-chief Mark Spoonauer, and TechRadar editor-at-large Lance Ulanoff, Apple's software engineering chief Craig Federighi explained why the more personalized version of Siri has still yet to launch.
Federighi admitted that the first-generation architecture that Apple was developing for the personalized Siri features was too limited, which prevented the features from reaching the company's high quality standards. By spring 2025, Apple decided that it needed to fully shift Siri to a second-generation architecture that it had been planning, in order for the personalized features to reach a quality level that meets customer expectations. That decision led Apple to delay the features for up to another year.
Even with the second-generation architecture, Federighi said that Apple is still working to perfect the Siri features. In the interview, Apple's marketing chief Greg Joswiak confirmed that the "coming year" refers to 2026, so it is likely that the company is currently planning to launch the features as part of iOS 26.4 next spring.
Multiple
class action lawsuits were filed against Apple in the U.S. and Canada over the delayed Siri features, which were heavily advertised by the company last year.
Apple first announced the personalized Siri features during its WWDC 2024 keynote. Specifically, Apple said that Siri would gain improved understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps. At the time, Apple said that the capabilities would be available within a year, but evidently it was overconfident and had to return to the drawing board.
Popular Stories
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall.
To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
Apple's iPhone 17 Pro and iPhone 17 Pro Max should launch in late September, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
Apple's upcoming iPhone 17 Pro models will have several new camera-related features, according to an anonymous tipster who contacted MacRumors today.
The tipster claimed to be familiar with an iPhone 17 Pro commercial that is allegedly being produced by a film company that has publicly listed Apple as one of its clients. MacRumors has not independently confirmed any of the information shared ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
Earlier this month, MacRumors was first to report that Apple was planning to permanently close its Partridge Creek store, just outside of Detroit, Michigan, and now the company has announced a closure date for the location.
Apple Partridge Creek
Apple Partridge Creek's final day of business will be Saturday, August 16, with the store set to close for good at 8 p.m. local time that day. All of ...
While the focus is now on iOS 26, there is still an iOS 18.6 update incoming.
As noted by Aaron Zollo, Apple on Wednesday re-labeled iOS 18.6 Beta 4 as simply iOS 18.6, meaning that it is the Release Candidate version. This change effectively confirms that the update will be released to the public next week.
Alongside the new label, Apple shared release notes for iOS 18.6, which is a...
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September.
MacRumors concept
In a Macworld report this month, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models.
The report...
Apple's iPhone 17 Pro and iPhone 17 Pro Max are less than two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
