Apple was the only top smartphone maker that saw a year-over-year increase in shipments in the last quarter, while Samsung, Oppo, Xiaomi, and others saw steep declines in their respective mobile smartphones.
Apple yesterday announced record earnings for the March quarter, with more than $97 billion in revenue, beating expectations. Following the results, Strategy Analytics, Canalys, and IDC have shared their reports of smartphone shipments for the last quarter. They all differ in exact numbers and estimates, but across all three reports, Apple was the only maker to have experienced growth in the last quarter.
Per information by Canalys, Apple saw growth of 8% compared to the same quarter last year, now taking up 18% of the total market share. Apple still lags behind Samsung in its overall market share, but Samsung saw a decline of 4% in the last quarter. Strategy Analytics reports that other Android smartphone makers, such as Oppo and Vivo, saw 29% and 30% drops in their market share.
Apple in the last quarter said the iPhone grew over 5% year-over-year, accounting for $50.6 billion despite ongoing supply constraints. Apple CEO Tim Cook says that demand for the iPhone 13 lineup remains strong and expects demand to continue. Apple has been dealing with ongoing supply chain issues, caused by new COVID-19 restrictions and lockdowns in mainland China. Apple is expecting the supply chain issues to continue into the next quarter.
Thursday July 24, 2025 9:11 am PDT by Tim Hardwick
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall.
To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
Apple's iPhone 17 Pro and iPhone 17 Pro Max should launch in late September, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
Apple's upcoming iPhone 17 Pro models will have several new camera-related features, according to an anonymous tipster who contacted MacRumors today.
The tipster claimed to be familiar with an iPhone 17 Pro commercial that is allegedly being produced by a film company that has publicly listed Apple as one of its clients. MacRumors has not independently confirmed any of the information shared ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
Earlier this month, MacRumors was first to report that Apple was planning to permanently close its Partridge Creek store, just outside of Detroit, Michigan, and now the company has announced a closure date for the location.
Apple Partridge Creek
Apple Partridge Creek's final day of business will be Saturday, August 16, with the store set to close for good at 8 p.m. local time that day. All of ...
While the focus is now on iOS 26, there is still an iOS 18.6 update incoming.
As noted by Aaron Zollo, Apple on Wednesday re-labeled iOS 18.6 Beta 4 as simply iOS 18.6, meaning that it is the Release Candidate version. This change effectively confirms that the update will be released to the public next week.
Alongside the new label, Apple shared release notes for iOS 18.6, which is a...
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September.
MacRumors concept
In a Macworld report this month, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models.
The report...
Apple's iPhone 17 Pro and iPhone 17 Pro Max are less than two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
interesting that Apple's market share is 15% yet they want to force Apple to apply changes to make them do what the 85% are doing. And there basing this on Apple being a monopolist distorting the market... like how, with 15% can you distort the market??? lol
Smartphones are the most important single object in people’s lives. No wonder many want reliable, well supported devices that keep their value much better than the competitor’s.
interesting that Apple's market share is 15% yet they want to force Apple to apply changes to make them do what the 85% are doing. And there basing this on Apple being a monopolist distorting the market... like how, with 15% can you distort the market??? lol
Smartphones are the most important single object in people’s lives. No wonder many want reliable, well supported devices that keep their value much better than the competitor’s.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
