The store features a combined Genius Bar and Apple Pickup station, so customers can receive support and collect their online orders in a single area. This combination now exists at a handful of Apple's new or renovated retail stores, such as Apple Bridge Street and Apple Old Orchard, according to the Retail Archive account.
Today at Apple creative sessions will also be offered at the store, for free.
Apple MixC Hefei opens to the public on Saturday, January 18, at 10 a.m. local time. The store features a wide, curved glass entrance.
In its press release previewing the store, Apple reminded customers that it is currently offering special-edition AirPods 4 with an engraving for the Year of the Snake in China. They will be available to purchase at the store.
Thursday July 24, 2025 9:11 am PDT by Tim Hardwick
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall.
To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
Apple's iPhone 17 Pro and iPhone 17 Pro Max should launch in late September, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
Apple's upcoming iPhone 17 Pro models will have several new camera-related features, according to an anonymous tipster who contacted MacRumors today.
The tipster claimed to be familiar with an iPhone 17 Pro commercial that is allegedly being produced by a film company that has publicly listed Apple as one of its clients. MacRumors has not independently confirmed any of the information shared ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
Earlier this month, MacRumors was first to report that Apple was planning to permanently close its Partridge Creek store, just outside of Detroit, Michigan, and now the company has announced a closure date for the location.
Apple Partridge Creek
Apple Partridge Creek's final day of business will be Saturday, August 16, with the store set to close for good at 8 p.m. local time that day. All of ...
While the focus is now on iOS 26, there is still an iOS 18.6 update incoming.
As noted by Aaron Zollo, Apple on Wednesday re-labeled iOS 18.6 Beta 4 as simply iOS 18.6, meaning that it is the Release Candidate version. This change effectively confirms that the update will be released to the public next week.
Alongside the new label, Apple shared release notes for iOS 18.6, which is a...
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September.
MacRumors concept
In a Macworld report this month, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models.
The report...
Apple's iPhone 17 Pro and iPhone 17 Pro Max are less than two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
The process of retrieving an item from an Apple Store can be highly perplexing.
Upon arrival, customers are prompted to check in at the front. Afterward, they are randomly directed to a table. Standing there, feeling uncertain, you are approached by an individual who inquires, “May I assist you? I see you have been standing here for a while.” It is important to note that I was standing there because I had assumed that after the initial check-in and being directed to stand by a table, someone in the back would retrieve my item.
After re-checking in with this individual and further waiting, the item is finally brought out. This entire process can take anywhere from 30 to 45 minutes, leaving customers bewildered by the unnecessary complexity.
I still find the Apple store concept strange how there's no obvious sales counter to go to if you need help. On one hand I understand the idealistic "just find an Apple store employee and they will help" concept, but when it's busy, you walk in and have no idea where to go or what to do. When that happens (which isn't often), it's frustrating as heck.
I will only go to an Apple Store if I have to. It is like a zoo and no one knows what they are doing. Took me 20 mins just for someone to help me get an iPad last month. I should've just done it online.
The Apple store is the very worst consumer experience if you just want to BUY something. As said above, you are told to stand by a table and then wait. FOREVER. I did it once.
Now they bring me stuff in 2 hours for $8, which is less time and $$ than subwaying down to Lincoln Center and back and fiddle-farging around at the Apple Store.
I really don’t understand the store as a store. It’s an experience place. Got an afternoon free? Go to the Apple Store.
Can? You mean will have to wait for pickup until all the people in front of them who need support have been taken care of?
What problem is this solving, exactly?
There is a 0% chance that all of this means that you wait in a line behind Genius Bar customers in order to pick up your online order. This just means that the pickup people and the Genius Bar people use the same very long table. That’s it. Picking up and getting support are two separate things.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
